This blog is meant to be a record of my adventures as a new home-based business owner. Starting my jewellery business was one of the most daunting things I've ever done, next to giving birth. Especially since I was (am?) pretty technically stunted. In this blog I will describe the trials, tribulations and, hopefully, eventual successes I experience while navigating the world of (really, really, really small) business. I also plan to use this blog to talk about all the aspects of jewellery design that fascinate me, keep me addicted, and cause me to spend thousands of dollars (What, honey? No, I didn't say thousands...) on gemstones, beads, findings, etc. I welcome your input, ideas, and stories of similar experiences in beading, jewellery design, or running a handcrafts business.

Friday, January 14, 2011

Ultimate Guide to Your Profitable Jewelery Booth

The Book's New Look
I recently purchased this book from Rena Klingenberg's website.  I had the option to purchase it as a paper book or an e-book.  If I had purchased the paper book, the order would have been placed through, and sent to me by mail.  It would have cost $39 plus shipping.  I ordered the downloadable e-book (PDF file) so I could get it right away.  The e-book cost $39, and it was the best $39 I ever spent.  This book is a practical, easy-to-read user's manual for jewelery artists who want to sell their work at retail events like craft fairs, art shows, trade shows, seasonal fairs, bazaars, etc.  I've done a few small local shows, and I've definitely learned from my mistakes! Rena's advice allows me to circumvent some of these newbie mistakes.  The book covers everything about running a jewellery booth, from taxes and insurance, pricing, smooth transactions at shows, finding good shows, applying for shows, practical tips for managing your booth, displaying your wares for maximum profitability and selling tips.  Rena includes comprehensive checklists for what to bring, and timelines for stress-free show preparation. I found these tips and checklists really helped me prepare for and do well at my last show.  After the show, I used the self-evaluation checklist to reflect on how I felt I did, and how I would improve things for the next event.

Klingenberg's writing style is accessible, supportive and down-to-earth.  Her anecdotes about her own growth and experiences as a seller are comforting and inspiring.  I've referred back to this book time and time again while preparing for my next show.  I would absolutely recommend this book to newbies to the craft show scene, and even jewellery designers who have many shows under their belts will find valuable tips and things to try in this book.  I plan on purchasing Rena Klingenberg's other books, Social Networking: Selling Your Jewelery Online, and Secrets of a Handcrafted Jewelery Shopping Service.  Check out Rena Klingenberg's website, and sign up for her monthly e-newsletter.  I look forward to receiving mine each month.  Here's the link:

Later, readers!

No comments:

Post a Comment