This blog is meant to be a record of my adventures as a new home-based business owner. Starting my jewellery business was one of the most daunting things I've ever done, next to giving birth. Especially since I was (am?) pretty technically stunted. In this blog I will describe the trials, tribulations and, hopefully, eventual successes I experience while navigating the world of (really, really, really small) business. I also plan to use this blog to talk about all the aspects of jewellery design that fascinate me, keep me addicted, and cause me to spend thousands of dollars (What, honey? No, I didn't say thousands...) on gemstones, beads, findings, etc. I welcome your input, ideas, and stories of similar experiences in beading, jewellery design, or running a handcrafts business.

Tuesday, August 31, 2010

A Journey of a Thousand Miles

When the notion first entered my head about starting my own home-based jewellery business, I went online and read all I could about starting a business in Ontario, which is where I live.  The very first hurdle was deciding on a name.
 I trolled through dictionaries, thesauri, collections of sayings and proverbs, names of plays and books.  I tried so many names, covering pages of notebook paper, like a lovestruck teenager linking her name to her boyfriend's last name.  I wanted a name that was distinctive, didn't use my name or the word "creations," (I just don't like that word) and that implied a focus on natural materials, which I tend to use in my jewellery.  After settling on a likely possibility, I would Google it, and invariably find it was already in use. I was beginning to despair of ever finding a name, when my friend emailed me a few suggestions.  One was Bead Planet. 
I instantly loved it, although it didn't really have that whole "natural" feel.  What it does have, in my opinion, is a funky, George Jetson kind of vibe that just felt right to me.  I guess a planet is natural, really, if you want to pick straws. I Googled "Bead Planet", and, lo and behold, it came up "no results".  There were names that were close, but no shop names exactly matched.  The next step would be to do a business name search with the provincial government. That particular adventure and more next time...

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